Ecotechnology Exhibition 2015

Well last week saw the Ecotechnology Show  move to the home of Brighton & Hove Albion the in the fabulous new AMEX Stadium at Falmer, a good move from its previous site in central Brighton.

Waterblade Stand
Waterblade Stand

We were really pleased to be there on the first day, the 11th June to see two of our clients exhibiting at this prestigious event, both Planet Feed who turn food waste into liquid fertilisers were exhibiting as were Waterblade Limited who have developed a revolutionary new water saving device that converts the flow from a normal water tap to a ‘blade’ of water, which whilst still providing the same amount of ‘washing action’ uses just 25% of what a normal tap would.

Waterblade Demo
Waterblade Demo

We have recently been working with Waterblade Limited to hopefully develop their product by getting access to a major UK business where the technology could be trialed.  This product is going to be a major contribution in terms of the Low Carbon Economy, saving as it does substantial amounts of energy during the whole life cycle of potable water (from abstraction, treatment, storage, delivery and infrastructure maintenance requirements) production as well as reducing direct energy inputs needed to create hot water for washing at source.

There were some other interesting exhibitors including the fascinating and highly original Chimella which provides what can only be described as a chimney umbrella, which can be inserted into a chimney flue, opened from below and reduced both heat loss as well as ensuring debris and birds cannot enter during the summer months when fires are not being used.

All in all some great concepts and more than go to provide that we here in the South-East are providing unique, cutting edge solutions to some of society’s problems.  We here at Isis Environmental are very fortunate to be part of a major programme being rolled out by the Green Growth Platform as part of Brighton University’s major new initiative.

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Market Access Research & Strategy – Waterblade Limited

WaterbladeMark Hadley of Isis Environmental spent some very interesting weeks between November 2014 and March 2015 providing strategic business development advice to Nigel Bamford, the brains behind this innovative product.

Brighton-based Nigel has developed a tap-fitting water saving device, that turns an inefficient stream of water into a ‘blade’ of water, reducing water consumption substantially, there is nothing similar on market, check it out  Waterblade

With the Waterblade at full working prototype stage our involvement took the form of taking a long hard look from the outside at the potential routes to market. This included the existing market for water saving devices in the UK, EU and worldwide, market size, market growth potential, distribution channel assessment, barriers to accessing the market and competitor assessment.

It was important also to look at the main market drivers for getting ‘water saving devices’ either into newly manufactured sanitary tapware or retrofitting existing taps. We rounded this off with an additional assessment of the current and emerging policies shaping this sector, and the OEMs that operate in it, plus an assessment of the potential value of B2B and B2C markets.

All the above was channelled into an outline Business plan for future action, augmented by hopefully some sound advice on upcoming opportunities to promote this fabulous product.

This was a co-operative effort bring our skills and knowledge based on 35 years in the environmental products and services sector to support the excellent environmental support provided to Waterblade via the University of Brighton –  Green Growth Platform