Market Access Research & Strategy – Waterblade Limited

WaterbladeMark Hadley of Isis Environmental spent some very interesting weeks between November 2014 and March 2015 providing strategic business development advice to Nigel Bamford, the brains behind this innovative product.

Brighton-based Nigel has developed a tap-fitting water saving device, that turns an inefficient stream of water into a ‘blade’ of water, reducing water consumption substantially, there is nothing similar on market, check it out  Waterblade

With the Waterblade at full working prototype stage our involvement took the form of taking a long hard look from the outside at the potential routes to market. This included the existing market for water saving devices in the UK, EU and worldwide, market size, market growth potential, distribution channel assessment, barriers to accessing the market and competitor assessment.

It was important also to look at the main market drivers for getting ‘water saving devices’ either into newly manufactured sanitary tapware or retrofitting existing taps. We rounded this off with an additional assessment of the current and emerging policies shaping this sector, and the OEMs that operate in it, plus an assessment of the potential value of B2B and B2C markets.

All the above was channelled into an outline Business plan for future action, augmented by hopefully some sound advice on upcoming opportunities to promote this fabulous product.

This was a co-operative effort bring our skills and knowledge based on 35 years in the environmental products and services sector to support the excellent environmental support provided to Waterblade via the University of Brighton –  Green Growth Platform

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Strategic Partnership with Kay Phillips Associates

The end of 2013 saw Isis Environment forge new and better ties with KPA a Sussex-based company that we have worked with previously, and are specialised in bespoke multi-channel business development.  This sits comfortably alongside the business development work we have been engaged in for years, but exclusively in the environmental sector.  Working with KPA has brought in their formidable additional experience and skills in telemarketing, lead generation and training for Client  brand building.

KPA logo

We undertook our first successful assignment together between November 13 – February 14 for clients which nicely dovetailed the joint competences and allowed us to use our data handing skills to good advantage. We will be looking closely at the results of the bespoke campaign created to see what further value can be created for our customers over the following months.

KPA provide simple but effective marketing collateral which can be produced quickly or adapted as client needs change, further details of their capabilities can be found at http://www.kayphillips.co.uk

Several new projects are under discussion in a number of environmental industries and we believe that there is a definitely a niche for this type of pragmatic, cost-effective marketing for environmental products and services.