Market Access Research & Strategy – Waterblade Limited

WaterbladeMark Hadley of Isis Environmental spent some very interesting weeks between November 2014 and March 2015 providing strategic business development advice to Nigel Bamford, the brains behind this innovative product.

Brighton-based Nigel has developed a tap-fitting water saving device, that turns an inefficient stream of water into a ‘blade’ of water, reducing water consumption substantially, there is nothing similar on market, check it out  Waterblade

With the Waterblade at full working prototype stage our involvement took the form of taking a long hard look from the outside at the potential routes to market. This included the existing market for water saving devices in the UK, EU and worldwide, market size, market growth potential, distribution channel assessment, barriers to accessing the market and competitor assessment.

It was important also to look at the main market drivers for getting ‘water saving devices’ either into newly manufactured sanitary tapware or retrofitting existing taps. We rounded this off with an additional assessment of the current and emerging policies shaping this sector, and the OEMs that operate in it, plus an assessment of the potential value of B2B and B2C markets.

All the above was channelled into an outline Business plan for future action, augmented by hopefully some sound advice on upcoming opportunities to promote this fabulous product.

This was a co-operative effort bring our skills and knowledge based on 35 years in the environmental products and services sector to support the excellent environmental support provided to Waterblade via the University of Brighton –  Green Growth Platform

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