In 2005, we acted as advisers to Reco-Vie Limited during the launch of their new Waste Electrical & Electronic Equipment (WEEE) recycling company , by participating in the sponsorship of the Royal Society of Arts (RSA) WEEE Man project. We sourced the materials for this stunning sculpture which represents the 3.5 tonnes of WEEE the average EU citizen produces in a lifetime.
The WEEE Man was launched in 2005 outside County Hall, London, then was moved to Bristol Docks for a further viewing and associated training programme and finally taken to Tim Smit’ Eden Project where it currently resides.
Linking the launch to Reco-Vie’s own corporate launch gave unparalleled publicity, with news of the event syndicated to over 400 television stations worldwide, whilst the move to the Eden Project in Cornwall has ensured that millions of people have seen the sculpture and the associated advertising panels.
The striking images were used to brand the company, were used on collection vehicle livery and gave presence and form to numerous exhibitions and conferences that were subsequently undertaken. We continue to have close links with the RSA, and our Co-sponsors, Canon (Europe) Limited.